Tampa and Brandon Real Estate: Sam's Journey Through a Decade of Transformation
- Jason
- Feb 13
- 3 min read
Florida’s housing market has experienced dramatic shifts over the years, and Tampa is no exception. When Sam started her real estate career in 2015, the market was in recovery mode, following the 2008 financial crisis. Back then, the market was steady with a balanced inventory of buyers and sellers. Fast-forward to 2020, and the COVID-19 pandemic brought a whirlwind of activity. “In 2020, I didn’t even have to prospect,” Sam recalls. “Business just fell into my lap.” However, the frenzy led to skyrocketing property prices and fierce competition among buyers for homes for sale in Tampa and Brandon.

Tampa Real Estate
Today, the market has cooled down, shifting in favor of buyers. Inventory has risen by 37%, and Hillsborough County currently boasts eight months of available inventory. “Sellers are facing a slap of reality,” Sam notes. “You’re not getting $50,000 over your list price anymore. Buyers have the upper hand now.”
Challenges Buyers and Sellers Face
One of the biggest challenges in Florida’s real estate market today is managing expectations. Many sellers still hold onto the high price points of 2021, while buyers are negotiating aggressively to secure better deals amidst rising interest rates. “This isn’t 2021,” Sam reminds her clients. “You’re going to have to negotiate.”
For buyers, the hurdles include not just high property prices but also hidden costs like CDD (Community Development District) fees. These fees are unique to Florida and can add thousands of dollars annually to a homeowner’s tax bill. “The cheapest CDD I’ve seen is around $1,600 a year, but some go up to $5,000 or $6,000,” says Sam. “It’s on top of your tax bill, so buyers need to be aware and factor it into their budget.”
What’s Driving Buyers and Sellers in Florida?
Florida remains a highly desirable state, thanks to its lack of state income taxes, relatively affordable cost of living (compared to states like California or New York), and its booming economy. However, it’s not without its challenges. The state’s tropical climate, with hot, humid summers and the threat of hurricanes, can take newcomers by surprise. “People move here for the winters, not the summers,” Sam points out. She also notes that many remote workers who moved to Florida during the pandemic are now being called back to their offices in other states, leading to shifts in housing demand for properties in Tampa and Brandon.
On the financial side, rising interest rates and property tax bills are causing some buyers to hesitate. However, Sam emphasizes the importance of negotiation. “Right now, I don’t think there’s such a thing as a ridiculous offer,” she says. “If you’re buying, take advantage of the buyer’s market and negotiate terms that work for you.”
Advice for Prospective Buyers
If you’re considering a move to Florida, Sam offers some practical advice:
Do Your Research: Understand the local market and be aware of additional costs like CDD fees and property taxes.
Be Ready to Negotiate: Sellers are more likely to accept offers below the asking price in the current buyer-friendly market.
Adjust Your Expectations: A $500,000 home in Florida may not be the mansion you’d find in Texas, especially in high-demand areas like Clearwater.
Think Long-Term: Despite the current challenges, Florida remains a desirable place to invest, with ongoing economic growth and business migration to the state.
The Future of Florida’s Housing Market
Looking ahead, Sam predicts the market will continue to stabilize but warns buyers and sellers to stay informed. While Florida may not see a return to the explosive growth of 2021, the state remains a magnet for businesses and new residents. “If you bought in 2020 or 2021 and want to sell, you should sell,” she advises. “You’re still going to make money, even if list prices are coming down.”
For those on the fence, Sam also highlights the importance of staying grounded. “Stop listening to national media,” she urges. “Florida is unique, and the Tampa and Brandon neighborhoods have their own dynamics. With 8 months of inventory, we don’t have an inventory problem—it’s a buyer’s market.”
Conclusion
Florida’s real estate market is as dynamic as ever, offering both opportunities and challenges for buyers and sellers. Whether you’re navigating CDD fees, negotiating in a buyer’s market, or weighing the impact of rising interest rates, preparation and knowledge are key. As Sam Suba’s experience shows, working with a knowledgeable and adaptable realtor in Tampa and Brandon can make all the difference.
Are you considering buying or selling in Florida? What challenges are you facing in today’s Tampa and Brandon real estate market? Share your thoughts in the comments below—we’d love to hear from you! the comments below—we’d love to hear from you!
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